“The future of food will significantly determine the future of our country’s economy, How we value the F&B industry supply chain, from production to promotion to consumption, will affect the way we move forward amid the COVID crisis, and beyond.”Adolf Aran, Jr. 

2023 holds a lot of promises, especially for the F&B industry. As the industry tries to pick itself up from the ashes of the pandemic, the need to assess and analyze what to do and how to do it in the near future is imminent and requires heavy lifting on data analytics and consumer behavior and hospitality operational improvements.

THE FUTURE OF F&B, the first major foodservice conference in 2023, reveals some of the tried and tested ways in coping with the crisis in recent past, at present and, possibly in the future. On March 3, 2023, Friday, 9AM-5PM, at the Conrad Hotel Manila, a powerhouse cast of thought leaders and F&B experts will converge and share the answers to some of the pressing questions of our industry players and suppliers and its stakeholders.

Gary De Ocampo, CEO of Kantar and Gino Borromeo, Chief Strategy Officer, BBDO Guerrero will provide the macro perspective on industry trends, focusing on consumer behavior, amid the premise that the F&B industry seems to “lack joy in its current state”. Today’s culinary industry’s generation of chefs have seen the rise of Celebrity Chef Myke “Tatung” Sarthou, co-restaurant owner of highly-popular Pandan Asian Cafe, game-changing Lore Manila and Private Dining by Chef Tatung in Antipolo, award-winning and Best-selling book author and Chef Philip John Golding, Culinary Director, CCA, who will both explore the world of menus as a driver of transactions and average check per transaction.

Jerico Buñing, SVP/GM, Waltermart Community Malls and Paco Magsaysay, Founder and Board Member, Carmen’s Best Ice Cream talk about The Changing Retail Landscape and  The Importance of Brand Storytelling, respectively. David Sison, President/CEO, Mama Lou’s Hospitality Group shares his insights on Branding New Concepts in the New Normal, particularly in the casual dining segment, and Joey Garcia, CFE, President/CEO, Wendy’s Philippines & Conti’s Bakeshop & Restaurant will discuss his Quick Service Restaurant’s Crisis Management Strategies. Adi Timbol-Hernandez, the Corporate Relations Director of McDonald’s Philippines will cap the conference with a talk on Building Trust, Building the Brand.

Presented by Courage Asia Management Consulting, a leading consultancy group for the F&B industry, and co-presented by the Philippine Young Chefs and Prime Pacific Foods Corporation. The major sponsors include NutriAsia Foodservice, Nacional Blades and Apron By Liz.

 

For inquiries, registration and for sponsorship, please contact COURAGE ASIA through its mobile number 09176398089 or email topmenumasters2019@gmail.com. Early bird rate ends on February 15, 2023.