Join the country’s most authoritative conference on F&B and hospitality investment!

Courage Asia, in collaboration with the Philippine Young Chefs Club and Tourism Industry Board Foundation, Inc (TIBFI), presents the third edition of The Restaurant Investment Conference, with the theme “Beyond The Plate, Food Design Thinking”, on October 9, 2019, at the Conrad Hotel, Mall of Asia, Pasay City.

The conference puts the spotlight on design thinking as a growing approach to expand the many possibilities of growing a company, and explore the many ways it can discover the many business opportunities to guide its growth. Featuring restaurant top operators, practitioners and restaurant owners, design experts, and operations professionals, the conference theme focuses on three areas of the hospitality industry’s relevant concerns: designing the atmosphere, designing the menu, and designing the customer experience.

The design insights of these remarkable visionaries will focus on how the atmosphere juxtaposes with the menu, the customer experience, and most especially, the brand. Latest design trends, green architecture and latest technology, including process outsourcing, will be tackled as an important ingredient in restaurant business investments. Featured speakers include ARCHITECT PAULO ALCAZAREN, head of PGAA Creative Design, Manila and a registered and licensed Landscape Architect and Environmental Planner, ARCHITECT GENE GO, licensed and registered Architect and Project/Process Development Consultant; Senior Managing Partner for GSN+p Architecture Studio, an Architecture and Interior Design Partnership, which has done significant projects such as McDonald’s, UCC Coffee Shops, Omakase, Kimono Ken, Friday’s, Bo’s Coffee, Kenny Rogers Roasters, Fish and Co., Italianni’s and Congo Grille among others, ARCHITECT LIZA MORALES-CRESPO, the principal of Liza Crespo Ecotecture, is an architect with a focus on sustainable design, the CEO of Philippine Geogreen Inc., and the founder of New York based Archisupply LLC, and ARCHITECT CATHY SALDAÑA – SIEGEL, the Managing Director and President of her own firm PDP Architects, and CEO of the design outsource company called Collaboration Authority, and one of the prominent female architects in the country.

As the heart and soul of the food business, the menu design affects all functions and facets of the business model innovation, regardless if the food business is homegrown or a foreign franchise, or a single, independent unit versus a multi-concept chain, or regardless of cuisine, of hero product, or product lifecycle stage. These thought leaders, with food design in their bloodstream, are some of the drivers of the country’s restaurant industry. Featured speakers include CHACHA CALMA-JUINIO, Chief Operations Officer of Pizza Hut, Taco Bell and Dairy Queen, PAOLO SERRANO, Chief Operations Officer of Max’s Restaurant, EDNA BARIN, the Jollibee Food Corporation Country R&D head and Jollibee R&D head.

Spanky Enriquez

All customer touch points are summed up to be the definition of one’s experience. And in this experience economy, the factors range from the location, the accessibility, the social media and the other pertinent ingredients in making the experience unique, remarkable and simply amazing. Hear the various thought leaders on how the customer experience is designed, from ideation to inspiration to implementation. Featured speakers include DING BUSTALIÑO, Customer Experience Director of Goldilocks, SPANKY ENRIQUEZ, Editor-in-Chief of Let’s Eat! Star Sunday Supplement, and MYRA OCAMPO, head of Commercial Operations, Fort Bonifacio Development Corporation.

Media partners include DOOH (Digital Out of Home), Manila Times, Business World,,,,,, and

Register below. Early bird rate applies until September 8, 2019. Group discounts available for a minimum of 5 delegates. For sponsorship or delegate reservation, call or text: 09176398089, or email:


Seminar Investment Fee

The seminar investment fee includes access to the half day seminar workshop, OM snacks, and e-certificate of participation.

Early Bird Rate (until September 8, 2019) P7,700
Academic Rate P6,600
Regular Rate (starting September 9, 2019) P8,800
Group Rate 5 paid participants + 1 free


Contact No.: 0917 6398089
Email Address:

Please make payment to:
BDO Account Number: 004440112628


  1. Reservation will be honored on a "first come, first served" basis upon receipt of full payment.
  2. After payment is made, please email the scanned deposit slip to
  3. Participants who wish to register on site will charged regular rates plus 10% surcharge and is subject to space availability
  4. No refunds for cancellation. You may assign your seat to someone else instead however this type of request will be accommodated only until 45 hours before the event.

I hereby acknowledge that the above information is true and correct.