The Irish Government Food Board, Bord Bia announces the launch of their first online culinary competition aptly called,“East Meets West.”  This unique online culinary competition, kicked off on August 1st, aims to raise awareness of the high quality as well as the unique taste and versatility of European Pork and Beef among the Philippines market audience.

The “East Meets West” culinary competition, has been successfully implemented in other markets and it started out to be a culinary competition exclusively for chefs. This year, Bord Bia decided to open the competition to chefs, food bloggers or foodies and culinary students. The food bloggers, foodies and the culinary students are expected to add exciting cooking twists to well-loved Filipino dishes.

A group of internationally awarded chefs, as well as representatives from Bord Bia will review all the entries in early September.  The ten shortlisted entrants judged to be the best Filipino/fusion recipes will be announced by 7th September. Those shortlisted will be asked to submit a video of their dishes, using both the pork and beef cuts from Ireland. The final selection of the winning recipes will be done in October with the announcement of the five winners.

The five winners will win an exceptional culinary tour to Ireland, planned for 2021. This trip will give the winners a once in a lifetime chance to visit Irish food producers and top restaurants in Ireland to get a first-hand feel for the quality of the Irish produce. All five winners will also get the opportunity to attend a cooking class with renowned chef, Billy King plus other prizes.

For more details of the European Pork and Beef Campaign in the Philippines, a campaign financed with aid from the European Union, Visit Please visit our Facebook page: