Where's Marcel? Specialty Coffee from Australia brewing in Ortigas
Where's Marcel introduces its coffee culture to the Manila scene.

Piping Hot Where’s Marcel? Specialty Coffee Brewing in Ortigas

Where’s Marcel? specialty coffee and roaster from Melbourne, Australia is now brewing in Ortigas.

There is no doubt that the coffee culture in the Philippines has been evolving for the past few years. Passionate coffee aficionados will scrutinize coffee bean origins, micrlots, mini batch roasting and specialty coffee preparation equipment before even placing an order. It is quite timely then for coffee enthusiasts to have the chance to sip a new coffee drinking experience brewing at Where’s Marcel?, as Australia’s specialty coffee roaster and cafe chain opens its flagship outlet in the Philippines and their first branch outside Australia.

Where's Marcel? Specialty Coffee from Australia brewing in Ortigas

Where’s Marcel?’s first branch outside of Australia opens in Pearl Place, Ortigas

A Melbourne coffee company, Where’s Marcel? is now in town to bring new flavors and uniquely personalized consumer experience to Manila’s coffee fans.

Where's Marcel? Specialty Coffee from Australia brewing in Ortigas

Specializing in specialty coffee — the highest qualification of coffee bean from all over the world — the coffeehouse is born out of a long-time dream and passion by its Director, Marcel Ruggieri.

THE CUSTOMER EXPERIENCE 
What’s special about Where’s Marcel? is that it puts emphasis on customer satisfaction, too. “Our focus right now is to deliver customer experience to introduce the brand, to expose the market to specialty level of coffee and unique Melbourne-style of coffee enjoyment,” says Marcel.

Where's Marcel? Specialty Coffee from Australia brewing in Ortigas

“Filipinos are very welcoming and they appreciate the coffee lifestyle, which makes it a very exciting opportunity for us to become part of this coffee evolution in the Philippines,” he adds.

As a brand, Where’s Marcel? is excited to offer customers a new coffee drinking experience, where the thrill of discovering new flavors can be had in a comfortable atmosphere.

Where's Marcel? Specialty Coffee from Australia brewing in Ortigas

To make each visit a personalized experience, Filipino baristas who worked hand-in-hand with guest baristas from Australia will help customers discover their own coffee affinity, letting them experience new tastes and allow them to evolve their palate.

CROP-TO-CUP

Where’s Marcel? prides itself on being an industry leader. Procuring 100% of its beans directly from local farmers, Where’s Marcel? is equally proud of the way its green bean buying program supports farmers across the globe in their endeavors to pursue ethically sustainable farming practices. “By directly trading with farmers, we can give back more to them,” says Marcel.

Where's Marcel? Specialty Coffee from Australia brewing in Ortigas

Specialty coffee starts with quality beans.

By communicating well the story of the beans, starting from ethical farming and sourcing up to the brewing processes, involved, Where’s Marcel? offers guests a full sensory coffee drinking experience, from crop to cup.

FRESH AND PREMIUM TASTE

Aside from its distinct Australian coffee drinking culture, Where’ s Marcel? serves unique “Aussie” food menu along with new specialty drinks and and dishes. The menu consists of signature offerings like desserts, pastries, soups, salads, and sandwiches exclusively prepared by Chef Sau del Rosario and Chef Christine Paredes.

Where's Marcel? Specialty Coffee from Australia brewing in Ortigas

Muesli with Tropical Fruits and Berries

The choices will also constantly evolve through its blackboard menu, to elevate both the dine-in and take-away experience. Soon, diners will get to enjoy Seared Tuna Salad Nicoise, Pork, Chicken and Kesong Puti Adobo Sandwich, cold Soba Noodles, Pumpkin Soup with a Twist, and Chorizo Carbonara.

Where's Marcel? Specialty Coffee from Australia brewing in Ortigas

Where’s Marcel’s Reuben Sandwich. According to Chef Sau del Rosario, it emphasizes the brand’s dedication to sourcing organic and sustainable produce, and presenting Australian food items with a Filipino twist.

For pastries, there are a lot of sweet indulgences that will pair well with the coffee concoctions, created by Chef Christine Paredes of WICKED.

Where's Marcel? Specialty Coffee from Australia brewing in Ortigas

There’s Bananutella French Toast Rolls, savory Cheese, Garlic and Basil Muffins, Coffee Muffins,  Peanut Butter Protein Balls, irresistible Twix and Butter Caramel Cookie Shards, Snickers Cookie Shards, and Oreo and White Chocolate Cookie Shards.

To provide customers a complete experience when it comes to their brew, Where’s Marcel?’s Brew Bar Menu offers various brewing methods, aside from espresso-based drinks such as Lattes and Cappuccinos. The store will initially be doing Batch Brews before adding the other brewing methods.

Where's Marcel? Specialty Coffee from Australia brewing in Ortigas

Customers can choose from Batch Brew, Cold Drip Filter, Aero Press, V60, and Siphon (in photo). Marcel mentioned that a number of their equipment were custom-made in Australia.

Watch out also for a free cupping session happening in the next few weeks, to acquaint customers with the different flavors that can be extracted from coffee, based on how it was prepared. (announcement will be made via Facebook and Instagram).

 

Where's Marcel? Specialty Coffee from Australia brewing in Ortigas

The brand offers three different coffee blends: Culture (mild roast with a smooth finish), Evolve (dark, richer roast) and Decaf but only Culture is currently available. But when the whole range becomes available, Where’s Marcel? is probably one of the few suppliers for decaf coffee beans in the country.

Where's Marcel? Specialty Coffee from Australia brewing in Ortigas

It features a mid-century modern space design by interior stylist Nix Alañon, Principal Designer of FTA Design.

Being a unique store to Manila, Where’s Marcel? offers an environment that is comfortable for all types of coffee drinkers, a hang-out to unwind between busy work schedules and lifestyles.

Where’s Marcel? opens by March 30 in Pearl Place, Ortigas. Ready your palates for enjoyable sips and bites from this specialty coffee brand, brought in by the Cravings Group.

Where’s Marcel?

Pearl Drive Avenue, Ortigas City beside the University of Asia and the Pacific

Facebook Account: Where’s Marcel? Philippines

Instagram account: @wheresmarcelph

Show Buttons
Hide Buttons
آپلود عکس