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Hukad sa Golden Cowrie Trinoma
Hukad sa Golden Cowrie in Triinoma boasts of its best-selling Lechon Cebu, with its crisp skin that parts to reveal the tender and flavorful meat beneath.

Hukad sa Golden Cowrie: Cebu’s Favorite Opens First Metro Manila Branch

Hukad sa Golden Cowrie recently opened its first branch in Luzon, at Trinoma Mall in Quezon City. The Cebu-grown brand promises to provide the Metro Manila diners a real feast experience that Cebuanos have grown to love and savor. It recreates its proven success formula with a diverse menu that caters to its wide customer base, a homey and authentic ambiance down to Cebuano servers and décor, and a festive atmosphere that encourages sharing and bonding over meals.

“Meals at our restaurants are synonymous to great food, family, celebrations, fun, and having great conversations,” describes General Manager and Owner Kenneth Kokseng.


Hukad’s menu of modern Filipino cuisine is exactly the same as the original ones in Cebu. “We did not tweak or need to do anything,” states Director for Product Development and Owner Kristine De La Riva-Kokseng. As a renowned brand with the accompanying recognition, Kristine knew they had to guarantee the same dishes and flavors would be found in all of their branches, from Cebu, Mindanao, Visayas and now Luzon. In fact, a lot of their Manila customers are those who have already tried Hukad in Cebu.

The current menu lists more than a hundred dishes, with new items added every quarter.

Hukad sa Golden Cowrie Trinoma

Hukad boasts of this as the best Crispy Pata in Cebu, and perhaps in Metro Manila. In fact, it won People’s Choice for Best Crispy Pata in a Sunstar Cebu newspaper survey.

Other favorites in the menu are the Pork Sisig, Lechon Kawali, Grilled Pork Belly, and Chicken Pandan. Among the appetizers, guests frequently go for the Pancit Guisado, and Calamares. Also popular are the Ngohiong, Adobong Kangkong, Seafood Pancit Habhab, Grilled Tuna Belly, and Sizzling Bangus.

Hukad sa Golden Cowrie Trinoma

For dessert, Budbud Turon and Halo-Halo Slush are some of the favorite options.


Hukad places great importance on sourcing ingredients, flying in supplies twice a week for the Trinoma branch. The Bantayan Baked Scallops is one example of this attention to their purchasing decisions.

Hukad sa Golden Cowrie Trinoma

“We use local ingredients like scallops fresh from Bantayan Island of Northern Cebu. We also have local partners in towns known for their organic production of various ingredients such as Dalaguete (Cebu’s Vegetable Basket),” Kenneth adds.


Living up to its name (Hukad means limitless serving of food or to limitlessly serve food on one’s plate), the restaurant gives diners the option to have unlimited rice with their orders, all savored on plates lined with banana leaves.

Hukad sa Golden Cowrie Trinoma

Hukad or unlimited rice is just one of the attractions in Hukad sa Cowrie Grill.

“Our serving sizes are good for sharing that’s why in Hukad, it’s always a feast,” Kenneth explains.

Larger groups also translates to varying tastes. Fortunately, Hukad’s diverse menu includes something for everyone, including vegetarians.

Hukad sa Golden Cowrie Trinoma

Hukad’s line of vegetarian dishes that features Adobong Talong, Bloodless Dinuguan made with tofu, and Pako (fiddlehead fern) Salad with Calamari. “We wanted to offer something for friends, family or colleagues who may have different taste preferences but still want to enjoy Filipino favorites,” Kristine adds.


Hukad recreates the homey atmosphere found in other branches, with interiors done by Hannah Lim of HL Designs while the staff complete the experience, with most of them hailing from Cebu.

Hukad sa Golden Cowrie Trinoma

The ceiling mirrors tree branches, with suspended iconic puso-shaped lamps inspired by rice wrapped and boiled in a casing of woven coconut leaves typically served during meals in Cebu. The coco shells, crushed bamboo, and laminate details seen all around showcase Cebuano craftsmanship and ingenuity. The restaurant can accommodate 98 customers with additional function rooms.

Hukad sa Golden Cowrie Trinoma

Golden Cowrie traces its origins to 1982 when its pioneer outlet was opened in Lahug. The brand Hukad was developed in 2008 as a handle for the mall-based branches of Golden Cowrie, such as their latest branch in Tinoma.


After the initial call for franchisees in 2010, expansion became rapid. To maintain consistency, they adhere to standard recipes. “Each product is produced and supplied by our commissary which follows stringent quality controls. We have monthly store audits to ensure they follow our mandate on food processes,” Kristine guarantees. “Before franchising, we had to ensure our business model was fully operational in our stores so our future business partners would be happy.”

Hukad and Golden Cowrie currently have 24 locations across the country, eight company-owned and 16 franchised. The goal is to have 100 stores by 2021, with the next branch opening soon in SM MOA Maison.

Hukad-Trinoma Franchisee Howard Dee is proud to be instrumental in bringing Hukad to Metro Manila. “We eat there when we go to Cebu for vacation. Even my in-laws have been loyal clients,” he reveals.

Hukad sa Golden Cowrie Trinoma

“While there may be a lot of Filipino food here, Hukad is really value for money and offers the Manila crowd a chance to savor flavorful regional food,” Howard explains.

Since they opened, weekends have been packed, with groups drawn to the menu and their current promos. There is the “Sulit Meals at 149” promo, available from 2:00 pm to 5:00 pm daily as well as the value-for-money Feast Bundles, pre-set menus good for four persons that start at P1,399.

Hukad sa Golden Cowrie seeks to bring the Cebuano dining experience around the country, by combining their winning combination of flavorful dishes, responsible sourcing, authentic atmosphere and attractive promotions for their target market.

Kaon na tayo…


G/F Trinoma Mall

8 Mindanao Avenue, Quezon City

Tel. (0917) 80-94324

Facebook Account: Hukad – Golden Cowrie

Instagram Account: @alwaysafeast

Franchising Inquiries: (032) 231-2481

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