CHOWKING is providing its customers with a more exciting reason to start their day. Understanding the reality of a busier lifestyle among diners today, Chowking has embraced the opportunity to whip up an exciting line of breakfast meals that add thrill and excitement to each morning.
“Chowking breakfast meals start the day the extraordinary way in the hopes that this will create a ripple effect for our customers as they go through their daily grind. We want them to wake up with excitement and look forward to a special breakfast that will set the positive tone for the rest of the day. With extraordinary dishes especially prepared by our resident chefs, we endeavor to brighten up their day and bring smiles to every customer who steps inside our store,” shared Cham Go, Chowking Brand, Retail and Channels Director.
A CHINESE BREAKFAST OF CHAMPIONS
Chowking has whipped up a filling and delicious selection of breakfast offerings.
The Chinese Pork Longganisa, the brand’s newest breakfast meal, gives each guest a taste of an authentic Taiwanese sausage. Chowking also offers other classic breakfast favorites such as Beef Tapa, Pork Tocino, and their King’s Special, a breakfast meal truly fit for a king with its satisfying servings of Beef Tapa, Chinese Pork Longganisa, Fried Rice and Fried Egg.
Guests can enjoy a Chowking breakfast meal for as low as P55 (Pork Chao Fan with Egg). Chowking continues to give its diners value-for money offerings with its breakfast line that are always hot, fresh, filling and delicious.
“Chowking is excited to serve classic favorite dishes every morning to keep our customers fueled throughout the day. As we commit to offer them value-for-money dishes that are filling and delicious, we also commit to continuously give them delightful reasons to rise and shine, and head to their favorite Chowking store everyday,” shared Cham.
THE CHOWKING CUSTOMER EXPERIENCE
Chowking currently has 439 stores nationwide, with over 300 stores offering its breakfast line every day. The new breakfast line is part of Chowking’s ongoing commitment to continuously improve the customer dining experience. Last year, Chowking embarked on store renovations resulting in a warm yet modern old Chinatown ambiance, serving ware upgrades that allowed for food to be served piping hot and in aesthetically pleasing containers, as well as new uniforms to complement the new store look. We can certainly look forward to more exciting innovations from Chowking in the coming months.
The National Restaurant Association’s 2016 What’s Hot Culinary Forecast listed ethnically-inspired breakfast items in its Top 20 Food Trends. Why is breakfast gathering a lot of attention? As Marcel Proust said that after nothing is left to us of an old past, smell and taste still remain. “If we get a whiff of a long-forgotten smell, we are suddenly intoxicated.” Starting the day with a hearty meal reminiscent of classic favorites is sure to be a big winner.
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