Edsa Shangri-La, Manila bags the Outstanding Marketing Campaign of the Year in the recently concluded Virtus Awards for pioneering the concept Move. Refuel. Recover—a total wellness philosophy positioning the newly renovated Health Club as a leader in lifestyle fitness, combining science-based training and five-star hospitality service with programs and offerings geared toward building lifestyles anchored on holistic wellness under the supervision of internationally certified wellness coaches.
As evaluated by the judges of the Virtus Awards, Edsa Shangri-La seized the accolade “for creating a product around an insight and a trend, and being very sharp in how the hotel wanted to market it. For a communication message that was clear, execution that was excellent, and results that were significant. It was a campaign, which was sustained throughout the year using what they know of their market and targeting them perfectly. It was a presentation that was very precise, making it almost an academic exercise.”
The Virtus Awards of the Hotel Sales and Marketing Association (HSMA), in partnership with the Philippine Tourism Board, is the biggest sales and marketing competition in the Philippine hospitality industry which sets the tone of excellence in the field of sales and marketing and focuses on the key role played in the country’s travel and tourism.
EDSA SHANGRI-LA, MANILA
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