EDSA SHANGRI-LA MANILA IS VIRTUS AWARD’S MOST OUTSTANDING MARKETING CAMPAIGN WINNER

Edsa Shangri-La, Manila bags the Outstanding Marketing Campaign of the Year in the recently concluded Virtus Awards for pioneering the concept Move. Refuel. Recover—a total wellness philosophy positioning the newly renovated Health Club as a leader in lifestyle fitness, combining science-based training and five-star hospitality service with programs and offerings geared toward building lifestyles anchored on holistic wellness under the supervision of internationally certified wellness coaches.

Edsa Shangri-La, Manila bags the prestigious Virtus Awards for the Most Outstanding Marketing Campaign of the Year.

Edsa Shangri-La, Manila bags the prestigious Virtus Awards for the most Outstanding Marketing Campaign of the Year.

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The heads behind the Edsa Shangri-La, Manila’s Health Club Marketing Campaign, Director of Sales and Marketing Mike Albana, Executive Chef Tobias Unger, Asst. Communications Manager Inah Manalaysay, Director of Chi, The Spa and Health Club Ranessa Santos, General Manager Amit Oberoi and Communications Executive Mark Canteras

As evaluated by the judges of the Virtus Awards, Edsa Shangri-La seized the accolade “for creating a product around an insight and a trend, and being very sharp in how the hotel wanted to market it. For a communication message that was clear, execution that was excellent, and results that were significant. It was a campaign, which was sustained throughout the year using what they know of their market and targeting them perfectly. It was a presentation that was very precise, making it almost an academic exercise.”

Meet the Health Club Team – Archi Tiangco, Justin Santos, Director of Chi, The Spa and Health Club Ranessa Santos, Erica Calingasan and Supervisor Michelle Narag

Meet the Health Club Team – Archi Tiangco, Justin Santos, Director of Chi, The Spa and Health Club Ranessa Santos, Erica Calingasan and Supervisor Michelle Narag

Edsa Shangri-La’s Director of Chi, The Spa and Health Club Ranessa Santos

Edsa Shangri-La’s Director of Chi, The Spa and Health Club Ranessa Santos

The Virtus Awards of the Hotel Sales and Marketing Association (HSMA), in partnership with the Philippine Tourism Board, is the biggest sales and marketing competition in the Philippine hospitality industry which sets the tone of excellence in the field of sales and marketing and focuses on the key role played in the country’s travel and tourism.

 

EDSA SHANGRI-LA, MANILA

Tel. (02) 633-8888

Email: communications.esl@shangri-la.com

www.shangri-la.com/manila/edsashangrila

Facebook, Twitter and Instagram account @edsashangrila

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